Practice shows that its application makes it possible to make several times more profit, significantly reduce costs and make the processing of applications faster by building a good dialogue with the client, which helps to increase sales growth and eliminate errors in documentation. All this can be achieved only with the skillful use of the program. Not to use this program to do your own business now means you agree to be an outsider.
What is a CRM system?
A CRM system is necessary to automate the activities of an enterprise in the field of customer relationships. It is being implemented by private entrepreneurs, medium and small businesses, and even large holdings and corporations striving to increase the level of customer service in order to outstrip competitors. And if you are interested in more information about mortgage lender crm, please visit the site nimble.com.
This program allows you to:
- create a single client base, which will contain all the accumulated information about agents;
- save the history of transactions and, if necessary, form it for any period;
- quickly exchange information between departments and departments;
- keep primary documentation;
- automate the sequence of actions for finishing applications right up to the shipment of goods and receipt of funds;
- analyze the effectiveness of promotional activities;
- make forecasts for the sale of goods for any time period;
- control consumer satisfaction;
- manage deals well, etc.
Free CRMs do an excellent job with all of the above tasks. They are often used by newly made and small firms that are just planning to expand. Successful CRM integration guarantees the integrity and safety of the customer base, provides the highest degree of attention when servicing VIP-customers who have an individual system of bonuses and discounts, and allows you to provide the buyer with complete information about the product of interest.
The program takes over the paperwork, preparation of analytical reports and the formation of statistics, which allows the head to quickly check the work of responsible managers and business in general.
Pros and cons of CRM
A typical CRM system, when introduced into company management, has a number of good aspects. This is noted by both managers and staff. Its advantages include:
Great functionality. «Advanced» CRM will manage all components of your business, regardless of its direction, and specifically — projects, personnel, costs, time, finances, communications, etc.
Automation. With the help of this software, you will be able to put the sale of goods “on the machine”, which will provide them with efficiency and eliminate unpleasant mistakes due to the “anthropogenic factor”.
Integral customer base. All data on agents and assortment, transaction history will be in one place. They will be accessible for the responsible employees of the company. The risk of losing information is reduced to zero.
Saving finance. CRM has a very decent set of communications, which will enable your business to save money on phone calls and not only.
Monitoring the efficiency of employees. The visibility of this software allows the manager to evenly distribute the load on managers, check their work and at almost any time determine what each of them is doing, how productive is their own deposit in the common cause.
Compilation of sales analytics. In other words, the sales funnel, which will be automatically built in real time, allows you to trace the dynamics of the progress of the sale of goods and determine the directions that need correction.
Ease of implementation. CRM integration is pretty easy. You will not need to spend a lot of time installing this software and call third-party specialists to configure it.
As for the flaws, some high-level managers point out that even the simplest CRM system can in fact be too complex for staff. They associate this with the fact that employees do not understand how this program can be simplified and facilitated their work. When implementing CRM, keep in mind that if the software breaks down, all work may stop, thanks to this, you should not save money on its maintenance and development. Systems from reputable manufacturers, sourced from responsible vendors, have timely technical support, good crash protection, and fast disaster recovery capabilities.